SANAÄ The Label

THE BRAND

An independent, female & black-owned fashion boutique based in Australia, that seeks to represent the women that are often excluded from the mainstream fashion conversation. They want their customer to feel seen, radiant, unstoppable and know that STL is more than just a label but a lifestyle that represents them every time they purchase from the brand.

THE PROJECT

The founder, Nancy, came to me with a dream for STL that was more than just a label. The brand vibe was radiance, luxury and inclusivity with an earthy infusion. Overall, we wanted the brand to look clean so we opted for a sleek, timeless serif and sans serif combination for the logo, along with a divinely feminine colour palette and modern typography suite.

@sanaathelabel

BRAND STRATEGY, BRAND IDENTITY

THE TESTIMONIAL

“Imogen what can l say other than thanks my girl for being such a wonderful light to what you do! I could literally say all the good words under the sun and they still wouldn’t be enough for my gratitude and love for your wonderful talent! A huge thanks to Bisou Creative on such a magnificent logo and vision for my brand. l’m beyond happy and grateful for all the wonderful work and talent that l had for my brand! STL would not have been possible if not for your time, love and care you put into my brand and us working together! I value you and appreciate you very much, from the bottom of my heart you truly did an amazing job and l can’t wait to see what 2022 has in store for Bisou!”

NANCY VELTHUIS — FOUNDER