Lalune London

THE BRAND

Lalune London is a jewellery brand selling out of brick and mortar stores in London and online. Born from a moment of immense courage and strength to stand up for an important issue, this brand is on a mission to inspire other women to do the same. Encouraging self-expression, to speak up for their beliefs, and empower them to make a united change.

THE PROJECT

Given the important message and story behind this brand, it was essential to create a brand experience that felt safe, confident and happy at all touch points for their customer. Our goal was to showcase femininity whilst still feeling empowering, which we achieved through the use of soft pink hues, accompanied by strong a serif font.

BRAND IDENTITY, PRINT COLLATERAL