Haus of Fleur

THE BRAND

A boutique floral design studio for the wildest dreamers offering bespoke floral arrangements, as well as design and styling services for weddings and events. This brand was created from the simple adoration for blooms and their power to transform and elevate any occasion into something more magical.

THE PROJECT

BRAND STRATEGY, BRAND IDENTITY, BRAND COLLATERAL, WEBSITE DESIGN

The brief was to showcase a brand identity that aligned with their high-end clientele but with an edgy flair to stand out in their industry. The founder wanted to branch out of the light and feminine aesthetic commonly associated with the floral industry and instead take a slightly darker edge. We opted for a typeface based logo with a romantic script inspired by French cafés.