Good Flow

THE BRAND

An inclusive fitness and wellness studio for women of all abilities, offering a range of yoga, pilates and barre classes that encourages self-confidence through their holistic teaching approach. Inspired by the desire to make fitness accessible to all women in a space that feels heartening and uplifting.

THE PROJECT

BRAND STRATEGY, BRAND IDENTITY, CUSTOM WEBSITE

In order for them to stand out in this competitive field, they knew they needed an identity that looked and felt different to what’s already out there. Professional with a playful flair was the goal for this project, so we incorporated some script accent letters to compliment the bolder serif and to infuse a lighthearted feel.